Weather impacts New York and Louisville boat shows

The 2022 Progressive® Insurance New York Boat Show®, presented by Discover Boating®, and the Progressive® Insurance Louisville Boat, RV & Sportshow®, presented by Discover Boating®, both concluded on Sunday, January 30.

The New York show had an atypical year as record breaking East Coast snowstorm forced closure on Saturday (traditionally the show’s busiest day). Coupled with current market-specific challenges, attendance declined as expected to 10,979.

The Louisville show drew 36,620 attendees, matching previous years’ attendance despite wintry weather conditions heading into the weekend.

And although both shows have faced headwinds, early sales reports show that consumer demand for new boats and outdoor recreation remains strong, and NMMA is looking forward to building on the shows. of New York and Louisville in 2023.

To expand how the industry connects with consumers beyond the show, NMMA introduced the first phase of the new Digital Show Guide, featuring a soft launch in New York with the “Boat Search” tool on NYBoatShow .com.

The tool allowed visitors to search and compare boats by type, size, propulsion, manufacturer and price. The soft launch generated over 9,000 sessions over a seven-day period, with an average session lasting around four minutes.

Advertising

Marketing efforts around the Digital Show Guide during Saturday’s snowstorm generated more than 2,000 sessions. The next phase of the Digital Show Guide will include additional features – from show maps and exhibitor search tools, to show programming and times – and will be rolled out to the following test markets for 2022:

  • New England
  • Miami
  • Atlantic City
  • North West

Coming soon: Discover Boating® Miami International Boat Show® and Progressive® Insurance New England Boat Show, presented by Discover Boating®, February 16-20, 2022.

About Patricia Kilgore

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