NASHVILLE, Tenn. (March 2, 2022) – Resource manager for Lake Cumberland and Lake Laurel River in Kentucky is recognized for promoting water safety, leading public awareness activities and several marketing campaigns that have reached more than two million people in eastern Kentucky.
Jeffrey F. Krause, Chief of Natural Resources Management for the U.S. Army Corps of Engineers, recently announced Jonathan Friedman of the Nashville District as the 2022 Great Lakes Division Water Safety Employee of the Year. and Ohio for his work engaging the public to recreate safely on the water.
In announcing the winners of the National Boating Federation’s 2022 USACE Water Safety Awards, Krause congratulated all of the Corps of Engineers recipients for effectively addressing boating and water safety to save lives on the nation’s waterways.
More than three million people visited Lake Cumberland and Lake Laurel River in fiscal year 2021, making boating and water safety crucial, especially during peak Memorial weekend visits. Day, Independence Day and Labor Day.
To reach the public, Friedman looked for creative, original and fresh ideas. He worked with his team to create exciting water safety materials that could be provided by park rangers to lake visitors and boaters. Staff even acquired and distributed 1,000 food-grade, dishwasher-safe silicone cups with the Corps’ water safety logo.
Throughout the pandemic, lake staff have never stopped reaching out to schools. Friedman enlisted two students from the Lake Cumberland Area Development District who worked in the resource manager’s office and collected hundreds of water safety bags to distribute to children.
Friedman has also partnered with Kentucky Living Magazine, which has a million readership, to reach much of the target audience recreating at the Two Lakes Corps. The magazine featured graphics in two issues promoting the national water safety campaign “Life Jackets Worn…Nobody Mourns” and the PleaseWearIt.com website. Promoting water safety in the magazine is a significant achievement as it reached 464,000 households and demographic groups for water safety awareness.
Finally, he championed an effort with The Corps Foundation to buy marketing space at Somerset Cinemas 27, Drive-In 27 and London Cinemas 8. The theaters also displayed water safety posters in food courts to help support water security. Water safety videos shown at each screening from August 15 to September 15.
Lt. Col. Joseph Sahl, Nashville District Commander, said that through Friedman’s innovative use of multiple creative materials and products, the most visitors to the Corps’ water resources projects received the message of water security.
“His work has directly contributed to the safety, health and enjoyment of the public at Lake Cumberland and Lake Laurel River,” Sahl said. “His leadership and professionalism are representative of his great team and exemplify Army values and the Corps’ commitment to providing safe and enjoyable recreational experiences for all visitors.”
Lake Cumberland is home to 10 concession marinas and business is booming. Lee’s Ford Marina is expanding a parking lot. Rowena Marina is developing a whole new section of the leased area with new campgrounds, slipways, parking lots and docks. Lake Cumberland Marina is expanding its rental area. Partner agencies like the Kentucky Fish and Wildlife Service have requests to expand and develop their boat launches and managed parking areas to accommodate growth and interest in Lake Cumberland.
“All of this development suggests new boaters, anglers, water skiers and water recreation activities in general,” Friedman said. “Water safety is increasingly essential to educate and familiarize this ever-increasing activity on and around our Corps reservoirs.”
Friedman said he was more than honored and surprised by the recognition, but said the spotlight really shines on the entire Lake Cumberland team for working so hard to make water safety a priority.
“Hopefully the award directly reflects the lives saved at Lake Cumberland and Lake Laurel River,” Friedman said. “We’ll never know about this person who saw the water safety promotion at the Somerset Movie Theater and then remembered to put on their life jacket…an action that ultimately saved their life.”
Michael Lapina, Nashville District Operations Manager for the Eastern Kentucky Region, said the entire team is honored to have a team member recognized for their hard work and dedication to public service.
“Jonathan has invigorated the team by setting an example of being proactive when it comes to water safety,” Lapina said. “It has had a positive effect on a team that already has a deep passion for visitor safety. The recognition is well deserved. Jonathan demonstrates and reinforces esprit de corps, which is essential in many areas, including protecting people from water.
Friedman’s team just completed nine days of supporting and staffing a booth at the Lake Cumberland Marine Show to answer questions about the lake and promote boating safety. Staff also renovated and restocked Lake Laurel River lifejacket stations in partnership with the U.S. Fish and Wildlife Service and Holly Bay Marina and continues a partnership with Pulaski County and KYFWS to build lifejacket and vest stations. rescue at Lake Cumberland. .
“As you can see, it’s really a team effort and all the credit goes to the staff,” Friedman said.
The public can get news, updates, and information from the U.S. Army Corps of Engineers Nashville District on the District’s website at www.lrn.usace.army.mil, on Facebook at www.facebook.com/nashvillecorps and on Twitter at www.twitter.com/nashvillecorps. The public can also view Lake Cumberland on Facebook at www.facebook.com/lakecumberland and Laurel River Lake at www.facebook.com/laurelriverlake.)
|Date posted:||03.02.2022 10:26|
|Location:||NASHVILLE, TN, USA|
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