Brunswick Corporation announced that Benoît Verley has been named President of Venture Boat Group, representing the Bayliner, Heyday, Trophy, Quicksilver and Uttern boat brands. Verley replaces Keith Yunger who was named president of Sea Ray in October 2021.
Verley joined Brunswick in 2007 and has held various management positions within the European Boat Group and the Venture Group. In his most recent role as Managing Director of the Venture Group in Europe, Verley was responsible for directing business operations, including sales, marketing, customer service and product portfolio management.
“Benoît brings an impressive level of expertise and knowledge of the marine industry, particularly in developing business strategies and identifying long-term opportunities for our boat brands, cultivated during his 15 years at Brunswick,” Aine Denari, president of Brunswick Boat Group, said in a company press release. “I would like to thank Keith for his significant contributions and for establishing a strong foundation for our venture capital group. Looking ahead, I am confident in Benoît’s ability to pursue our goal of delivering exceptional boating experiences and engaging our diverse global customer base.
“I look forward to expanding my role to lead the Venture Group as we continue to transform the future of boating,” added Verley. “Since its inception, the Venture Group has played a vital role in expanding boating participation and access – and I am delighted to partner with this talented leadership team to further our mission. “
Before joining Brunswick, Verley was a process engineer at Arcelor Mittal. Verley holds a master’s degree in civil engineering, specializing in materials science, a master’s degree in management sciences and a master’s degree in corporate finance from the Catholic University of Louvain.